Millennials: texting at the speed of light, multitasking with pervasive ease, and asking abrasively cynical questions— this generation has a whole new approach to supporting the things they care about. They are also the future of the conservation movement.
Yet the average age of conservation nonprofit members is 45+, with some organizations reporting a much higher 60+. With 87% of Millennials saying they care about the environment, there is an obvious disconnect between intention and action.
Walden Hyde’s pioneering style of cultural research explores this critical gap, and our upcoming study will examine key triggers and barriers to engaging this group around stewardship and what it means to philanthropy, joining organizations, and a range of conservation topics.
There are a limited number of sponsored seats available for this study. Sponsors will receive insights on brand-specific questions, customized brand guidance, and a half day private session to discuss brand implications.
Sponsor commitment date: September 17 date
Know of a conservation group that might be interested? Drop us a line at HiThere@waldenhyde.com.
Walden Hyde has conducted extensive research on consumer perceptions of sustainability for the bike, food, energy, and outdoor industries and has recently concluded a study on Millennials and sustainability for Unilever.