Bicycle Study for the BLC
We all know riding bikes is good. But is the industry good?
Through surveying over 1000 cyclists in 48 states and digging deep with 10 more, we found out that riders are pretty thoughtful about how they get around and what they choose to buy. Even if they aren’t the greenest hippies on the planet, they at least consider their choices.
We found there was a disconnect between what they wanted and expected from brands and what was happening in the bike industry. Our team presented these findings at the Bicycle Leadership Conference in 2013.