Brand Platform

Positioning constructive brands requires a specialized process and set of skills.

What We Do

Walden Hyde develops brand platforms and campaigns that resonate with your consumers in powerful ways.

This work requires a strong strategic foundation rooted in insights, close collaboration between strategy and creative, and the expertise to translate key insights and strategic recommendations into successful positioning, messaging, and design.

Using our behavioral research methods, we first dig into what matters most to your brand, consumers, customers, and peers. After synthesizing these insights through our proprietary formula, we build a platform that defines your purpose, shows how that purpose integrates into your brand as a whole, and specifies exactly how, when, and where to communicate your good story. We then create a stunning creative campaign concept that brings your platform to life.

What you Get

  • Internal session
  • Audit of internal insights, data, and assets
  • Landscape analysis of your top 5 competitors
  • Online consumer survey development and analysis
  • Retailer survey development and analysis (up to 8 retailers)
  • Summary report
  • Messaging architecture
  • Final platform
  • Messaging architecture
  • Visual of how the platform integrates into your brand
  • Final campaign concept
  • Final activation guide

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