Walden Hyde

Climate Change Tourism

admin — Fri, 03 May 2013 18:33:59 +0000

For Earth Day, we created this series of tongue-in-cheek posters that imagines a future in which the “Climate Change Tourism Association” is enticing travelers with the “benefits” of global warming. The printed posters will be hanging in Factory Made in
Boulder through May.

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Poster Opening

admin — Mon, 29 Apr 2013 23:13:22 +0000

We had a excellent time and a great showing at the opening of our Climate Change Poster Exhibit this week at Factory Made on Pearl Street. For those that didn’t make it, we created a series of tongue-in-cheek posters that imagine a future in which the “Climate Change Tourism Association” is enticing travelers with the “benefits” of global warming. The future perspective ignited great discussion about sustainability-related issues. They will be hanging in Factory Made for the next month. If you missed our opening, go check our our six sassy posters! They’re also available for purchase.

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People Who Ride Bikes Talk Sustainability

admin — Thu, 18 Apr 2013 22:09:26 +0000

We surveyed 1,000 cyclists in 48 states and dug deep with 10 more. Find out what folks had to say about sustainability, both in general and as it relates to bikes.

BLC Bike Study from Walden Hyde on Vimeo.

Last week, the leaders of the US bicycle industry gathered in Monterey, CA, for the Bicycle Leadership Conference. Aimed at Shaping the Future of Bicycling, the conference was composed of panel discussions, networking and, of course, daily bike rides. Walden Hyde’s very own Robb Shurr joined representatives from Specialized, OIA and REI to bring bike-consumer insights to the panel dubbed Sustainability in the Bike Industry: A Full Life-Cycle Opportunity. He rocked the house. But 15 minutes just isn’t enough to dig deep into the intricacies of what sustainability means to bike consumers—and what it should mean to bike brands. So we made this video. And this report. Enjoy.

Download the full study report here.

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Breaking Trail: The North Face Interview

admin — Tue, 16 Apr 2013 05:51:57 +0000

In our latest edition of Breaking Trail, we speak with Adam Mott, Senior Manager of Corporate Sustainability at The North Face, about The North Face’s priorities and the power of collaboration.

“Sustainability is rooted in our values at The North Face. We inherently want to protect the places we love to explore. And given our size and influence in the industry, we have a responsibility to act as a leader.”

Read the full interview on the Outdoor Retailer blog.

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Reusable Bags Identity

admin — Fri, 05 Apr 2013 19:33:12 +0000

A 2010 study found that in Boulder County 781 tons of plastic retail bags end up in the trash each year. That means a place with less than 300,000 people is responsible for landfilling more than 120 million plastic bags. The City of Boulder is addressing the problem with a 10-cent fee on disposable grocery bags that goes into effect on July 1st.

We have helped the city develop a friendly brand for the effort that will go on giveaway bags, advertising, and bag reminders. We built the identity with an eye to flexibility, so that the brand could be easily adapted for other reusable items like cups and water bottles. Bring yours!

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All Hopped Up On Chocolate

admin — Mon, 25 Mar 2013 19:42:48 +0000

This Easter, Americans will chomp the ears off of a lot of chocolate bunnies–about 90 million, in fact. But like much of the chocolate sold in the US, those bunnies have a dark side. Child and slave labor are common practices on the cocoa plantations that supply the world’s major chocolate producers. Choose the best bunnies by buying only Certified Fair Trade chocolate this year.

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Purchasing Triggers

admin — Wed, 20 Mar 2013 18:53:46 +0000

There are certain critical factors that ignite change. When the change in question is making
healthier or more sustainable lifestyle and purchasing decisions, that spark is deeply personal.

Check out our latest mini-report to find out what triggers sustainable decision-making:

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Come Hear Us Speak

admin — Fri, 15 Mar 2013 03:23:52 +0000

Come see us at these upcoming conferences this Spring and Summer:

Bicycle Leadership Conference: Monterey, CA, April 16-18th
Walden Hyde is presenting views of sustainability from the perspectives of bike consumers on a panel with REI, Specialized, and the Outdoor Industry Association. Robb will be delivering our findings from an extensive survey and deep dive interviews we did with cyclists around the country.

LOHAS: Boulder, CO, June 18-20th
Join us in our own neighborhood for this year’s Lifestyles of Health and Sustainability conference. We’ll be facilitating a workshop focused on zombies, bucking mediocrity, and how to connect better with LOHAS customers. Happy hour with our favorite local brews will also be on our agenda during this summer conference.

Outdoor Retailer Summer Market: Salt Lake City, UT, July 31-August 3rd
Outdoor Retailer and Nielsen asked us to conduct a series of interviews to explore leadership and the future of sustainability in the outdoor industry. Executives and sustainability experts from companies such as Polar Bottle, Cascade Designs, REI, K2, The North Face, and Black Diamond have all added their voices to the conversation, which is published on the OR blog. Our 2013 OR Summer Market presentation will draw insights from these interviews and dive into how collaboration and innovation are different drivers to success.

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Breaking Trail: Black Diamond Interview

admin — Thu, 14 Mar 2013 18:16:20 +0000

In our latest edition of Breaking Trail, we speak with Ryan Gellert, President of Black Diamond Equipment about supply chain transparency and the importance of keeping wild places open for public use.

“These issues are important to all of us at Black Diamond and to our customers because we spend so much time outdoors. It’s about the viability of our business and the places that we all go to recreate.”

Read the full interview on the Outdoor Retailer blog.

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Breaking Trail: K2 Sports Interview

admin — Thu, 28 Feb 2013 17:41:52 +0000

Breaking Trail is a sustainability-focused interview series that we’re conducting for Outdoor Retailer and Nielsen. Here, we speak with Matt O’Laughlin, Senior Ski Design Engineer for K2 Skis and Chair of the Sustainability Action Team at K2 Sports about sustainability in product design and the future of snow.

“K2 is primarily a winter sports company, so we see the effects of environmental decisions directly in our business. Last year was a difficult year due to poor snowfall globally. It’s in the company’s best interest to pay attention to the environment that fosters our business.”

Read the full interview on the Outdoor Retailer blog.

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