A New Brand Identity
Formerly the Outdoor Industries Women’s Coalition, Camber Outdoors promotes diversity and gender-balance in the Outdoor Industry. With a new name set, we helped Camber establish their new look.

Camber came to us with a new name but needed help building out their brand identity, launch campaign, and website.

We collaborated with Camber to select typography, a color palette, and their photography direction.

We then built their identity assets, iconography, brand guidelines, brand book, and launch camping.

The reaction from our board was ‘Yes!’ with a few ‘Wows’ mixed in. You nailed it.

Deanne Buck

Executive Director, Camber Outdoors


Result

We continue to work with Camber to think of creative ways to move the brand forward and accelerate diversity in the outdoor industry.

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