Win at shelf on purpose … on purpose.
We’ve helped small startups and big CPGs get it right by merging great package design with a deeper understanding of what their consumers really care about.
What We Do
Beginning with an internal session, shopalongs, and strategic planning, we get to know your consumer, your competition, and your brand inside and out. Based on these insights, we create packaging with smart design and the right positioning and messaging to get your products in consumers’ cart again and again.
What You Get
• Alignment meeting
• In-depth strategic planning
• Audit of internal insights, data, and assets
• Landscape analysis of your top 5 competitors
• Online consumer survey development and analysis
• Retailer survey development and analysis (up to 8 retailers)
• In-store analysis of packaging, with focus on top 5 competitors’ packaging design and hierarchy
• Summary report
• Final package design applied to 2 skus
• Package design guidelines