Millennials & Markets
We work with Unilever's global insights team and individual brand managers to understand what environmental and social sustainability means to specific consumer segments, identify strategic brand territories, and develop messaging and activation briefs. Our work informs positioning, messaging, and creative for Unilever labels, including Pure Leaf, Fruttare, and Suave. We conducted extensive field research of Millennial values and consumer habits for the Fruttare label. We then facilitated workshops with brand and supply chain managers and provided messaging and creative briefs to help Fruttare match its environmental and social work with consumer values.