Fruttare wanted to know what matters to millennials.
We got to know this key target through interviews, friend groups, home visits, and shop alongs across the country. From real ingredients to animal welfare, Millennials had a lot to say about what they expect from food brands.
Armed with insights, we brought the Fruttare global team together to establish territories, outline swords and shields, and develop messaging and visual directions for the brand’s U.S. debut.
Nobody knows the sustainability space like Walden Hyde.
Former North American Sustainability Manager, Unilever
Fruttare sales grew 300%.