Purpose Lab

You have a purpose. You’re doing good things. But is your company benefiting the way it should?

What We Do

Purpose Lab is an inspiring, interactive session that teaches teams how to integrate purpose with consistency and authenticity. You’ll uncover your company’s unique point of view and leave with ideas for how to bring it to life throughout your brand.

Prior to your Purpose Lab, we review your company’s existing research and brand materials; conduct a landscape analysis; and survey your retailers and consumers. Our Purpose Lab facilitators then take your team through a series of interactive exercises that break down your brand’s capabilities, reason for being, and values. By the end of the day, your team aligns on how to position and communicate your purpose.

What you Get

  • Audit of internal insights, data, and assets
  • Landscape analysis of your top 5 competitors
  • Online consumer survey development and analysis
  • Retailer survey development and analysis (up to 8 retailers)
  • Workshop facilitation
  • Final summary report

Are you ready?

Interested in something else?

Brand Platform

Position and market your brand

"Future of" ... Studies

Find the answers you need

CSR Report

Get the most out of your CSR report