Service-Consumer Studies

CONSUMER STUDIES

We’ve spent more than a decade studying shifting trends, culture, and consumer behavior around aspirational issues. Our proprietary process uncovers the nuances that turns insights into action.

What We Do

Our consumer studies deliver concrete answers, insights, and opportunities for your brand. Whether you’re looking to reach new consumers, understand the future of [fill in the blank], or figure out what your audience values, our custom behavioral research methods probe the gap between intention and action to understand what consumers will do next and why.

Walden Hyde meets with your core team to better understand your big questions, then we set off to find the answers through specifically-tailored competition analysis, expert interviews, and filmed friend group interviews. We summarize findings and recommendations, then present the final report and executive summary film to your team.