Of all of the agencies that Powdr works with, we tend to be their go-to for wild ideas and unexpected creative.
The 2020-2021 ski season was like no other, and Powdr needed an effective way to message Covid-19 protocols across all of their mountains. They wanted to balance a respectful tone with the fun-loving vibe of each of their resorts.
Social drove much of the messaging because it was the most efficient way for resorts to communicate quickly to its visitors. The campaign was customized for each of the resort's brands.
To keep safety top of mind for visitors, on mountain messaging drove home protocol and education. Operation Stay Safe was about keeping people safe so resorts went deep with it.
