Teatulia

Teatulia is a sustainable tea company and certified B Corps. They wanted to build brand and package recognition, while telling their “good” story. Our planning process—interviews, mystery shopping, and competitive analysis—identified key points of differentiation and consumer behavior.

We used these insights to design a national advertising campaign called “Drink Good Tea” that tied together the brand’s good flavor and good sustainability story, while showcasing its unique packaging and bold colors.

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