We Build Constructive Brands

Guided by a strong reason for being, Constructive Brands advance profitability without screwing over future generations. They shift culture, build up employees, and future-proof resources. We make sure they are wildly successful.
Here's how:

Brand Identity

Build or refresh your brand

Brand Platform

Position and market your brand

Packaging

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CSR Report

Get the most out of your CSR report

Purpose Lab

Harness the power of purpose

"Future of" ... Studies

Find the answers you need

Clients

@WaldenHyde

People often ask us about the name Walden Hyde. 
Walden goes back to a certain pond of the same name. 
Hyde, though, is in honor of the late photographer Arnout Hyde, Jr., who became well known in the 1970s and 80s for his landscape photography and his involvement in the environmental movement in Appalachia. Hyde is also the father of our co-founder @luciakatherine. 
Hyde’s images of street life in Lisbon, Portugal (shown here) first appeared in Life magazine in 1964.

#waldenhyde #photography #landscapephotography #portrait #streetphotography #arnouthydejr #westvirginiaphotography #westvirginiaphotographer #westvirginiaphotos #lifemagazine #nationalgeographic #nationalgeografic
New @honeystinger packaging is hitting the shelves! 🐝

#waldenhyde #packaging #dieline #design #outdoor #honey #waffle
Snow isn’t the only thing about to drop @eldoramtnresort ... stay tuned.

#firstsnow #skicolorado #colorado #snowboarding #skiing #snowboard #ski #woodward #snow #brandcampaign #advertising
We’ve spent nearly a decade studying mainstream consumer behavior around aspirational issues, like sustainability, health and wellness, and social justice. A lot has changed in that time. 
We've seen the explosion of natural and organic and increasing cultural engagement in a variety of environmental and social causes. 
But one thing still holds true. If you want people to pick your product or use your service or even behave a certain way in a public space (like getting from point A to point B or putting the right things in the recycling bin), you have to make their choice easy, obvious, and convenient.

Sometimes good companies forget this. 
Is your brand unwittingly creating barriers for consumers?

#brand #branding #brandstrategy #fieldresearch #insights #consumerinsights #design #graphicdesign #packaging #wayfinding #environment #sustainability
We’re all National Park nerds over here, so Parks by @briankelleyphoto and @standardsmanual may be the best thing that has ever happened to us. Swoon.

#parks #nationalparks #ephemera #maps #roadtrip #publiclands #fangirls #fanboys #nerds #waldenhyde
Walden Hyde art director @karahnsn in Glacier National Park last month. Cold water game strong. 💪❄️ ...
#artdirector #artdirection #glaciernationalpark #glacier #viking #gettheshot #photoshoot #waldenhyde