Client

Burley

Branding to make an impact on bike travel around the globe.

Brand Identity

After more than 40 years of innovating bike travel around the world, Burley needed to evolve their iconic bike brand.

Deliverables

Logo
Colors & Typography
Illustrations
Iconography
Brand Positioning
Philanthropy Platform
In-house Rebrand Poster
Letterhead & Business Cards
Partner Style Guide
Brand Guidelines

Burley before — Before

After

Packaging Redesign

We created engaging illustration-based packaging and product manual templates complete with usage rules for their team to execute across all SKUs.

Deliverables

Big Box Template
Small Accessory Box Template
Header Card Template
Hangtag Template
Product Manual Template

burley packaging box

burley illustration packaging

burley packaging hangtag

Agency of Record

Both during and after the brand refresh, we provided ongoing strategy and design support across the Burley brand.

Deliverables

Website Design
Brand Launch Campaign
New Pet Trailer Launch Campaign
Sales Collateral
Print & Digital Assets
International Product Guide Design
USA Product Guide Design
Dealer Guide Design
Photoshoot Creative Direction & Management
T-Shirt & Swag Design
Press Kit
Sales Powerpoint Template