We are the strategic creative agency behind some of the world’s most iconic active lifestyle, wellness, and natural food brands.

Behavioral research shows that people pick brands the same way they pick friends. Values, personality, trust, and a need for belonging, comfort, and delight all play into how consumers connect to brands.

From multinational corporations to local startups, we design and position brands for a lifetime of meaningful relationships.

Founding Partners: Robb Shurr & Lucia Powell

Our team of researchers, strategists, designers, and storytellers has spent decades studying consumer behavior and building brands we believe in.

People First

Your people, our people, all the people. We take good care of our clients and our staff so that we can work together to make the world a better place for everyone.

At Walden Hyde

Women At The Helm

50% woman owned, majority women-led

All The Benefits

100% healthcare coverage, flexible vacation policy, above-average parental leave, and 12 paid creative days annually

Better Than Good

Certified B Corps “Best for the World” Business

Being Flawsome

We’re far from perfect, but we work continuously to improve our company policies, nurture an inclusive workplace, and lessen our environmental impacts.

The Walden Hyde Team

Our leadership brings deep experience and big thinking to the unique challenges of building values-based brands.

Robb Shurr

Chief Executive Officer

Lucia Powell

Chief Creative Officer

Katie Dunn

Director of Strategy

Tessa Hart

Director of Client Care

Lauren Nischan

Director of Growth

Megan Donovan

Creative Director

Michael Smyjewski

Creative Director

Darlene Veenhuizen

Graphic Designer



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