About

Robb Shurr and Lucia Hyde standing in from of a sign that says cheers and chills for our about page photo
Founding Partners: Robb Shurr & Lucia Powell

Most brands are stuck in an expensive race to say the same thing louder.

Across every industry, brands increasingly blend together.
Similar products. Similar messages. Similar results.
We call this The Blur.

And it’s clouding shopper vision more than ever.
Brands who escape The Blur are on top of:

  • Category differentiation
  • A clear point of view
  • Brand-level storytelling

But seeing the forest for the trees is tough when you are locked in on the bottom of the funnel.

That’s why you need a Big Picture agency.

For nearly 20 years, Walden Hyde has guided big picture strategic and creative vision for some of the world’s most trusted brands. We focus on bold positioning and brand storytelling that powers the top of the funnel and drives decision-making at the deepest human levels.

From a need for safety and survival to a yearning for purpose and belonging, people rely on emotions, stories, and other humans to make nearly every choice. That’s why brand storytelling creates demand and connection in a way that performance marketing never can.

We help you hone the big picture, show you where your brand is blending in, and give you tools to break free of the Blur. We’ll help you connect with consumers in a way that actually matters and drive conversions from the top down. 

Our team of researchers, strategists, designers, and storytellers has spent decades studying consumer behavior and building brands we believe in.

All About People

Your people, our people, all the people. We take good care of our clients and our staff so that we can work together to make the world a better place for everyone.

Women At The Helm

50% woman owned, majority women-led

All The Benefits

100% healthcare coverage, flexible vacation policy, above-average parental leave, and 12 paid creative days annually

Better Than Good

Certified B Corp “Best for the World” Business

Being Flawsome

We’re far from perfect, but we work continuously to improve our company policies, nurture an inclusive workplace, and lessen our environmental impacts.

About Our Team

Our leadership brings deep experience and big thinking to the unique challenges of building values-based brands.

Robb Shurr

Chief Executive Officer

Lucia Powell

Chief Creative Officer

Tessa Hart

Director of Client Care

Megan Donovan

Creative Director

Michael Smyjewski

Creative Director
  • Robb Shurr

    Chief Executive Officer
  • Lucia Powell

    Chief Creative Officer
  • Tessa Hart

    Director of Client Care
  • Megan Donovan

    Creative Director
  • Michael Smyjewski

    Creative Director

Clients

Is Your Brand Blending In?

See Your Blur Score

Across every industry, brands are blending
together. We call this The Blur. And it’s
clouding shopper vision more than ever.