how we roll

Walden Hyde helps good brands tell good stories. Our work uncovers consumer triggers and barriers and gathers powerful human stories behind trends and culture. We turn these stories into uncommon creative campaigns that build brand affinity.

And the results? Better business. Stronger brand story. Hi-fi relationships with your customers. And happier profits.

We’re also proud to be a Certified B Corporation, showing that business can be used as a force for good.

Our team of anthropologists, storytellers, sustainability experts, and award-winning designers like sunny days, tacky trails, steep rocks, and local beer. Get to know us below.

our people



Robb ran Kickstand Communications, a Boulder, CO consumer insights and strategy firm prior to co-founding Walden Hyde. Way back when, Robb worked with some of the biggest brands in the world– including Motorola, Coke, and Milk– before spending more than a decade in the outdoor industry. Now, he’s in charge of making sure Walden Hyde is on the right path. This is evident on particularly nice mornings when Robb has a hard time getting his butt off his bike and into the office.


Lucia Robinson


Lucia cut her teeth in the communications industry as a copy writer but soon fell in love with design. Moving through the art director ranks, she went on to found Sustineo Creative, and is now a founding partner and Creative Director at Walden Hyde. Along the way she wrote a book, West Virginia: The Land and Its People and traded her pointe shoes (she was a pro ballerina a loooong time ago) for only slightly more comfortable climbing shoes. She is the proud mom of two amazing daughters.




Katie Dunn‘s a poster child for Presidio Graduate School’s MBA program. She puts her mad skillz to work everyday as Senior Strategist at Walden Hyde. Besides her Jersey roots, here’s another little secret: this systems-thinking, social behavior-geek thinks Pitch Perfect is one of the best movies of all time. There! It’s all out of the bag now!




E-Train has worked for the most influential organizations in the bike industry pushing human-powered pedal-power. In 2011, she even helped bring bike share to Boulder, CO as Boulder B-Cycle’s Executive Director. Elizabeth takes care of the best clients in the world (ours) running the line between campaign tour guide and social behavioralist. She tells it like it is and our clients love her for it.


Shanna McNear


Shanna McNear hails from the booming metropolis of Sterling, CO. After graduating from Colorado State University with a BFA in Graphic Design, Shanna was an art director at The Integer Group. In her spare time, Shanna volunteers for The National Mill Dog Rescue and the Art Directors Club Denver and enjoys spending quality time with her basset hounds Barnaby and Norman and using GIFs as a form of communication.




Rich helps shape Walden Hyde’s business. He was once head of product innovation at CP+B, has had his own successful product development firm, and he was a key player in turning around Schwinn back in the day. He also has a bike museum in his garage that his wife just loves!




Cathy keeps our books all shiney. She’s also an astrology buff. This is a particularly useful tool in Boulder. Now, we don’t necessarily make business decisions based on what she tells us about the cosmos, but let’s just say that we may have evidence that we’re going to have a very good year this year.




Are you a mad-creative planner, strategist, or designer that seriously knows sustainability? Send your resume or digital portfolio to: HiThere [at]

Please, no phone calls.