What’s a brand’s role in times like these?

We know this has been on a lot of brand directors’ minds over the last few weeks.

A friend of mine shared this article from 2019 on the opportunities for brands when they stay the course with their marketing during a recession. If this were written today instead of last year, there would have been a big section on one thing in particular:

Tone.

Scroll through your inbox and you’ll see it flooded with emails from every service or newsletter list you’ve ever signed up for, explaining the company’s response to Corona. 

Some, like this one from PayPal, have struck this right tone. Some have not.

In addition to communicating our companies’ clear actions and support, the tone we strike with our customers and consumers can provide a positive benefit in this moment—from hope to inspiration to empathy. 

Consumers remember the thoughtfulness you extend as a brand.

Like a lot of businesses, we’ve been asking ourselves what can we do in this time of collective crisis. We’ve seen companies offer so many amazing things—like turning their manufacturing on its head to make hand sanitizer or masks.

As we’ve moved through the last few weeks with our clients, our role and expertise has been clear.

Walden Hyde leads brands in defining, integrating, and sharing their purpose.

This has always been at the core of our work, and we’re committed to using these skills to help however we can.

So we’re here to help if you need:

  • A gut check
  • Help on your response as the crisis evolves, or
  • Support in integrating your message naturally and meaningfully into your marketing

And since we know that time is of the essence and budgets are tight, we’ve streamlined our process to make it easy and super affordable.

Here’s how it works:

  • Select a time below
  • We jump on a quick Zoom to meet you/your team. We talk through your specific questions and brainstorm solutions.
  • At the end of the call, we send you a checklist for next steps

It’s totally free. Grab your slot or let us know if you have questions.

If you want us to go deeper—writing email and social media messaging or designing a campaign, for instance—we’ll make it super affordable. But there’s no pressure to take that next step. You can take the checklist and run with it.

The tone you strike today can elevate the brand in consumers’ eyes, or it can be meaningless and just fade away.

If you need help, we’re here for you.

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