I was just sneaking out early to hit the road to head to a bike race with the kids. You know, I always look forward to the change of pace the summer brings. Taking more time with family. Hitting the road. Ducking out of the office early.
But this summer feels different with everything that’s happening around us, doesn’t it?
So many are dealing with things that we shouldn’t have to be dealing with in one way or another. Everywhere we look there’s uncertainty.
And here’s the thing about uncertainty. Left unchecked, it’s damaging.
Human nature around uncertainty typically falls into fight, flight, or freeze scenarios.
The flight and freeze—or avoidance and paralyzation—approaches aren’t helpful here because they only prolong the emotional noise that uncertainty creates.
And fighting uncertainty can come across as reactive rather than responsive. Sure, you’re doing something, but what’s the direction you’re taking and why?
The best way to deal with uncertainty is to face it with clarity. To get a handle on it.
And I’m sure you’re addressing uncertainty in several areas of your business right now, but are you paying attention to the uncertainty within your brand?
So let’s at least get a handle on some of the things that we can get a handle on.
Let’s face uncertainty with clarity.
We made a little “clarity checklist” for you. You can click the link and get it for free.
I bet you’re already doing a lot of the things in the checklist already, because if you’re reading this, you’re smart like that.
But I hope that this little checklist will add a layer of confidence and calm that you’re doing the right things. Or maybe it’ll be a bit of a wake-up call. Regardless, it’s a structure that’ll help you fight the uncertainty.
Okay, I’ve gotta get on the road. Go see the clarity checklist.