U.S. Biathlon is an Olympic sports association with big aspirations.
Looking to amplify their presence and evoke the team values, such as grit and camaraderie, the U.S. Biathlon Association turned to Walden Hyde to develop a fresh, recognizable brand identity.
After engaging with stakeholders, we transformed their logo, colors, and typography.
As a result of our work, U.S. Biathlon’s versatile new brand identity aligns with other Olympic teams, while standing apart as an ownable brand that this professional team is proud to display.
Finally, we created a brand video and other assets to launch the new brand before the 2025/2026 winter race season.
