Selling down-to-earth
hospitality in the heart of the desert.
Taking into account the unique features of Death Valley, the no-frills immersive experience in Stovepipe, and the guest perspective, we reimagined Stovepipe’s visual identity and positioning to fully reflect our new tagline: Journey Beyond the Ordinary.
Director of Guest Relations, Rental & Retail Operations
Our strategy, concept development, and design sketches led to a complete rebrand that adapts seamlessly across every guest touchpoint—from menus and room keys to gift shop merchandise.
