Plum Organics needed to address transparency at shelf and build loyalty. We created an online and in-store shopper marketing campaign highlighting Plum's ingredients and food philosophy platform.
We developed the name, tagline, and architecture of the platform. Creative includes: shelf blades, end caps, in-store merch, in-store experiences, Ibotta and other couponing and promotion channels, app build, product innovation, and digital, social, and influencer strategy.
