Service-Packaging – WALDEN HYDE

Packaging

You have a few seconds to convert consumers at shelf.

What We Do

We’ve helped small startups and big CPGs get it right by merging great package design with a deeper understanding of what their consumers really care about.

Beginning with an internal session, shop-alongs, and strategic planning, we get to know your consumer, competition, and brand inside and out. Based on these insights, we create packaging with smart design and the right positioning and messaging to get your products in consumers’ carts again and again.

What you Get

Alignment meeting
In-depth strategic planning
Audit of internal insights, data, and assets
Landscape analysis of your top 5 competitors
Online consumer survey development and analysis
Retailer survey development and analysis (up to 8 retailers)
In-store analysis of packaging, with focus on top 5 competitors’ packaging design and hierarchy
Summary report
Copywriting
Final package design applied to 2 SKUs
Package design guidelines