Sunday Afternoons is a family-owned apparel company with a head for hats. This rapidly-growing brand is looking to expand its markets and reach new customers.
As Sunday Afternoon’s agency of record we conducted a national consumer insights study to understand and grow the company’s consumer base. From this work, we created an actionable segmentation, delivered key insights and
strategic recommendations, and uncovered Blue Ocean opportunities.
Our research and strategy work for Sunday Afternoons has been critical in refining the company’s brand, developing a powerful brand platform, and planning campaigns.
Capturing the Brand
We have translated all of our strategy and creative work to-date into a beautiful brand book, and are currently using it to develop social strategies, a CSR platform, and 2020-2021 campaigns.
