Nestlé Purina

We worked with Nestlé Purina on in-depth consumer research and brand strategy, including a transparent approach to their packaging and brand messaging around health, sustainability, ingredients, and sourcing.

Extensive ethnography in 5 US metro areas, a national qualitative study, and opportunity strategy and testing, this work informed fresh messaging, labeling, and iconography helping consumers make a more informed decision at point of purchase.

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