Has this ever happened to you?
You’re happily rolling along with your brand. Your audience feels seen, excited to hear from you, and connected to what you say and what you sell.
Then you tell them all about what you’re doing for climate change, the environment, and your supply chain, and your consumers scroll past, opting for a TikTok about a cat instead.
It lands like a ton of bricks. And everyone in your company freaks out a little.
Sound familiar?
If you’ve been around for a while, you know that among other things, Walden Hyde is well known for leading companies out of this type of situation through creating values-based positioning and award-winning campaigns.
This work has been part of our DNA since the beginning, and over the years we’ve written the script on how brands can best engage consumers around these topics.
Along the way, we’ve always shared what we know because we believe that the better brands do at engaging consumers around the things that matter, the more those things will matter to the world.
As a result, we’re pleased to share our new Sustainability UX guide, which combines Walden Hyde’s ongoing research of hundreds of consumer interviews with the latest studies in behavioral research and sustainability communication.
This guide includes ten hot tips that are easy to put into practice as well as more in-depth theory (you know we’re nerds!) if you and your teams want a deeper understanding of what works and why.
So there’s no need to freak out. Instead, download and use the guide to start a new conversation around shared values and inspiring action.