We believe brands are the biggest levers for change in the world.

Brands can shift culture, influence consumer behavior, build up employees, and future-proof resources.
We’ve purposefully built our agency to address the unique needs of what we call Constructive Brands—those brands that advance profitability without screwing over current or future generations.
Photo by Woods Wheatcroft


Walden Hyde is a strategic creative agency focused on constructive brands in the outdoor, hospitality, and natural food industries.
Our team of researchers, designers, strategists, and storytellers has spent a decade building brands we believe in. Together, we conduct behavioral research, develop brand strategies, and build award-winning creative for companies at the forefront of positive change.

We are a Constructive Brand

Since we recognize the value of being a Constructive Brand, we’ve made intentional decisions about Walden Hyde’s business practices.

What We do

  • Women in LeadershipIn an industry in which only 3% of creative directors are women (and far fewer are founders), our agency is 50% woman-owned and majority women-led, with 75% of our leadership roles held by women.
  • BenefitsIn addition to providing competitive salaries for our area, we cover 100% of our employees' healthcare and offer an above average parental leave package, a flexible vacation policy, and 12 paid creative days a year.
  • B Corp and HiringWe're a certified B Corp and an equal-opportunity employer that encourages applicants of all racial, religious, gender, socioeconomic, and other backgrounds to apply whenever we have new openings.
  • Being FlawsomeAnd like all Constructive Brands, we know we're not perfect; we're actively working on improving our agency's diversity, and we're shifting our banking to a local institution.

The Walden Hyde Team

Our team brings experience and big thinking to the unique challenges of building constructive brands.

Robb Shurr


Lucia Robinson

Chief Creative Officer

Katie Dunn

Director of Strategy

Tessa Hart

Director of Client Care

Lauren Nischan

Director of Growth

Megan Hillman Donovan

Creative Director

Michael Smyjewski

Creative Director

Darlene Veenhuizen

Graphic Designer

Dylan Spurgin

Director of Interactive Development


We are a strategic and creative partner to brands of all sizes, from multinational corporations to local startups.


We are a strategic and creative partner to brands of all sizes, from multinational corporations to local startups.

Constructive Brands

Guided by a strong reason for being, constructive brands advance profitability without screwing over future generations. They shift culture, build up employees, and future-proof resources. Growing and marketing a constructive brand is different.

You are selling more than a product or experience, you are also engaging consumers around values and lifestyle. Our process helps constructive brands win on purpose.

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Integrating Purpose Guide

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