Packaging

You have a few seconds to convert consumers at shelf.

What We Do

We’ve helped small startups and big CPGs get it right by merging great package design with a deeper understanding of what their consumers really care about.

Beginning with an internal session, shopalongs, and strategic planning, we get to know your consumer, your competition, and your brand inside and out. Based on these insights, we create packaging with smart design and the right positioning and messaging to get your products in consumers’ carts again and again.

What you Get

  • Alignment meeting
  • In-depth strategic planning
  • Audit of internal insights, data, and assets
  • Landscape analysis of your top 5 competitors
  • Online consumer survey development and analysis
  • Retailer survey development and analysis (up to 8 retailers)
  • In-store analysis of packaging, with focus on top 5 competitors’ packaging design and hierarchy
  • Summary report
  • Copywriting
  • Visual of how the platform integrates into your brand
  • Final package design applied to 2 SKUs
  • Package design guidelines

Are you ready?

Interested in something else?

Brand Identity

Build or refresh your brand

Brand Platform

Position and market your brand

Purpose Lab

Harness the power of purpose