Eldora

Eldora is both our home mountain and dream client. Eldora came to us in late summer 2019 looking for a campaign that would at once humanize the resort and drive pass and program sales for the 2019-2020 season.

We kicked-off with a facilitated workshop with key members of the Eldora team. This interactive session helped us better understand the Eldora brand, product offerings, and audiences, as well as the team’s goals for the rapidly approaching season.

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Research

Landscape Analysis

Campaign Creative

Messaging

Hearing from Consumers

Next, we reviewed the brand’s quantitative data and recruited a well-balanced mix of consumers for deep dive interviews. The benefit of Walden Hyde’s research process is that we have documented expertise in recruiting the right participants, asking the right questions, and accurately synthesizing insights.

Analyzing the Competition

In addition to interviews, we also conducted a landscape analysis, taking a hard look at the positioning, messaging, and design of competitor brands and campaigns. We presented our findings to the Eldora team, along with strategic recommendations and a key insight to guide campaign development.

Strategy Meets Creative

Our strategy and creative teams then worked together to develop campaign concepts that played up Eldora’s strengths in unexpected ways and positioned Eldora as a locals mountain, without relying on overused terms like “local.” The final campaign “Go Big or Go to Eldora” riffs on the popular ski and snowboard saying, “Go Big or Go Home,” positioning Eldora as the hometown mountain, where you can enjoy more of what really matters.

The Payoff

We pay off the Go Big headline with a variety of subheads that highlight the many advantages of Eldora, from less driving time to shorter lift lines and more community. Bold colors and strong graphic elements ensure Eldora's ads stand out from competitors.

"I wish we could pick all of the concepts. I love every one of them."

—Sam Bass

Director of Marketing, Eldora

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