West Paw

As a Certified B Corps and founding member of the Pet Sustainability Coalition, West Paw does more than just make toys for dogs.

We developed a positioning and communication platform to bring together all of their stories—from product innovation to exemplary employee benefits and environmental sustainability. Additionally, we conducted consumer field research around new product offerings.

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We led West Paw through a dramatic packaging redesign covering more than 40 SKUs. The bold, friendly design—with custom illustration—sets the company apart at shelf. We also reduced West Paw’s packaging footprint by up to 30% per SKU through re-engineered dielines and other efficiencies.