We kicked off with a consumer insights study and opportunity screen to identify key purchase drivers and differentiators. From diving into health-conscious snacking habits to hearing perceptions and misconceptions about coconut oil, we uncovered insights that drove all of our positioning, messaging, and design decisions.
Bright colors, big photography, and hand drawn elements work together to deliver eye-catching packaging that communicates fun and flavor alongside the brand's health messages. Since the redesign, Jackson's lift rate has increased over 50%.
Harmonizing the Brand
We carried the packaging's festive new look throughout the Jackson's brand, designing the company's website, brand guidelines, shwag, collateral, and tradeshow presence, as well as introducing custom illustration and lettering into their brand assets.