Jackson’s Honest wanted to break through the clutter of the chip aisle and secure shelf space at larger retailers.
We started with a consumer insights study, field research, shop alongs to identify key purchase drivers and differentiators. From the everyday to the health-conscious shopper they had similarities on what they look for when buying chips.
After studying packaging design among other chip brands, we were able to pull similarities and differences to Jackson’s Honest, providing us with opportunities to leverage Jackson’s packages to stand out at shelf.
We too are thrilled on the shelf presence thus far.
Vice President of Operations, Jackson’s Honest
We found that consumers are looking for chips that look and taste good and can easily see the ingredients lists. This research guided our design and messaging decisions to lead with flavor and a giant enticing chip image.We are now extending their new packaging design across Jackson’s Honest entire brand to provide a consistent look and feel across sales team and consumer-facing collateral.