Packaging & Promotional Materials
We started with a consumer insights study, field research, and opportunity screen to identify key purchase drivers and differentiators. This research is guiding design and messaging decisions, such as leading with flavor and a giant enticing chip image. You may know Jackson’s Honest from their delicious, healthy chips or from this season’s premiere of Shark Tank, where they received substantial funding.

Chip & Puff Packaging

Tortilla Chips

Potato Chips

Grain Free Puffs

Expo West Graphics

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