West Paw wanted help communicating their good story and increasing retail sales.
We got to know what dog lovers really look for in toys and treats through extensive field research, focus groups, and white space analysis. With these new findings we refreshed the brand’s positioning and messaging.
Bringing West Paw’s storytelling to life we launched a packaging redesign featuring custom illustration and messaging to highlight product innovation, B Corp certification, and their environmental sustainability initiatives.
This is a Herculean Effort on everyone’s part and so appreciate your partnership!
Director of Marketing & Customer Experience, West Paw
We were able to significantly reduce West Paw’s packaging footprint by up to 30% per SKU through re-engineered dielines and other efficiencies. As West Paw gears up for the launch of their treats line we continue to work together on positioning, messaging and design to ensure West Paw continues to lead with integrity while also bring out their fun and energetic personality.