We recently transformed World Centric’s packaging to standout at retail and quickly communicate their social and environmental story. The work included field research, strategy, custom illustration, layout, and a new logo.
World Centric creates a wide range of 100% compostable products and donates 25% of their profits to social causes around the world. While they have a devoted consumer tribe, they also have a lot of competition. Our initial market research and opportunity screen informed our creative process to help them stand out at shelf.