Smörgas brings delicious, chef-inspired dips and sauces to your local grocery store.
Through a consumer and competitor research project, a two-day ideation session with experts in the field, and working sessions with the leadership team, Walden Hyde helped shape the direction of the brand—from audience to product line to sales channels and positioning.
Building on the brand identity, our design team created the packaging concepts to show investors.
Co-Founder of Smörgas
