A common barrier when talking about a company’s purpose or sustainability initiatives is that consumers don’t necessarily care about it in the ways companies think they should.

Without understanding how values-based ideas relate to a brand’s value proposition and consumers’ needs it can be difficult to know what to say and how to say it.

Our proprietary process for integrating sustainability has been honed with global CPG companies, including Unilever and Nestle. We call it The Formula.

Formula Cover