Sunday Afternoons | WALDEN HYDE

Packaging Redesign

We gave Sunday Afternoons a packaging redesign that touches all Sunday Afternoons products.

deliverables

Research Study
Information Hierarchy
Adult & Kids Hangtags
Additional Language Tag
Accessories Tags
Feature Icon Illustrations
Hidden Feature Tags
Template Files with Rules
Proofing

Before_Hangtag

After—Casual

After—Outdoor

Final Hangtag

Before-Kids

After—Kids

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Paper used for Hangtags reduced 44%

Before—Sleeve

After—Sleeve

Before—feature

SA_HiddenFeatureTag

Before—Glove

After—Glove

Before—lang

After—Lang

Shipping-Box

This Is My Sunday Campaign

We have provided award-winning creative for the This Is My Sunday Campaign since its inception.

deliverables

Campaign & Creative Direction
Messaging
Photo & Video Shoots
Campaign Assets

Top performing ad campaign in history

Click Through Rate, ThruPlays, and Purchases

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Agency of Record

Through our strategy and design work as agency of record for eight years, we updated, evolved, and supported the growth of this family-owned brand.

deliverables

Consumer Research Study
Brand Strategy
Brand Guidelines
Website Design
Seasonal Catalog Design
Iconography
Illustrations
Print & Digital Ads
Creative Direction
Photo & Video Shoots
GIFs & Motion Graphic Videos
POS Materials
Sales Presentations

Buying Guide

Seasonal Catalog

Five years as Agency of Record… and running

Tradeup-1

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Social