client

Burley

Branding to make an impact on bike travel around the globe.

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Brand Identity

Packaging Redesign

Agency of Record

Brand Identity

After more than 40 years of innovating bike travel around the world, Burley needed to evolve their iconic bike brand.

deliverables
  • Logo
  • Colors & Typography
  • Illustrations
  • Iconography
  • Brand Positioning
  • Philanthropy Platform
  • In-house Rebrand Poster
  • Letterhead & Business Cards
  • Partner Style Guide
  • Brand Guidelines

Packaging Redesign

We created engaging illustration-based packaging and product manual templates complete with usage rules for their team to execute across all SKUs.

deliverables
  • Big Box Template
  • Small Accessory Box Template
  • Header Card Template
  • Hangtag Template
  • Product Manual Template

Agency of Record

Both during and after the brand refresh, we provided ongoing strategy and design support across the Burley brand. 

deliverables
  • Website Design
  • Brand Launch Campaign
  • New Pet Trailer Launch Campaign
  • Sales Collateral
  • Print & Digital Assets
  • International Product Guide Design
  • USA Product Guide Design
  • Dealer Guide Design
  • Photoshoot Creative Direction & Management
  • T-Shirt & Swag Design
  • Press Kit
  • Sales Powerpoint Template

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