My family and I live on a long and winding mountain road out in the middle of nowhere.
And when the snow starts flying up here—like it’s been hinting at recently—our road is often littered with ill-prepared-for-the-conditions vehicles that get in over their heads.
I’m a sucker for unstucking these people.
Sometimes it’s super easy—pop the tow rope on their bumper and give a little tug. Sometimes I amaze them with the floor mat trick—wedging a couple under their tires, giving them a little push, and watching them easily drive out.
Lending a hand when someone is stuck seems like a no brainer to me. And I’d hope someone would do it for me if I were in the same situation.
You don’t need to be a meteorologist to see that a lot of brands are sort of stuck right now. (Did I take that analogy too far? Oh well!)
The last few years have created challenges, but they’ve also created opportunities. As we see much of life return to a sense of normalcy, sometimes you just need a little push or tug to get back on track.
If this feels familiar, you’re not alone.
Here are a few of the top challenges and opportunities that we’ve been hearing and seeing recently:
- Many brands are trying to figure out how to balance building brand awareness while still continuing to use their digital dollars to leverage sales conversions.
- Others are wondering how to get their internal teams aligned around what matters most to their consumers, brand, and business.
- And others are considering how to grow their audiences beyond their core.
If the last few years have taught us anything, it’s that those who move quickly, but thoughtfully, have the biggest advantage.
I believe that 2024 is going to be a new dawn for many brands, especially as companies work to regain market position and get new and old consumers to fall in love with them again.
You’ve got this.
PS, this is me unstucking myself a few years back. Sometimes you’ve got everything that you need and you just have to go for it! But if you need some help, we’re here for you.