When I was a kid, I had a phase in which I dressed like Don Johnson in the show Miami Vice.
Let’s just say there was a lot of pastel layering going on.
None of my elementary school friends shared my same style, and that’s what I wanted.
I didn’t even mind that sometimes (okay, often) it would mean that I’d get roughed up a little on the playground. Fine with me.
Now that you’ve got the image of me as a fourth-grader burned into your mind, what I’m really saying is that I’ve never understood the desire to blend in or do things in the same way as everyone around me.
And maybe that’s one of the reasons I’m having such a difficult time processing why so many brands have found themselves in a state of the homogeneous blahs.
The point of brand marketing is to stand out and get noticed with a unique POV. Your job is to show consumers why they should care enough about you to put your products in their cart again and again
Influencers alone aren’t going to do that. Neither is paying more per click to share the same message or showcasing the same product features in the same ways as your competition.
If you’re willing to be courageous through original thinking, there’s a big opportunity out there right now for your brand.
Boldly tell your consumers how to think of you.
Double down on the nuance that makes you different.
Be crystal clear about why a consumer should love you.
When everyone else is drifting in an echo chamber, you can stop competing and start differentiating.
If you want to build a brand that people love and moves people to buy, Walden Hyde is here for you.
No pastel layering required.