We worked with the City of Boulder to design a fun, friendly brand identity, rewards program, and campaign for the launch of the city’s bag fee.
In 2012, City Council adopted a Disposable Bag Fee Ordinance requiring a 10-cent fee for disposable plastic and paper checkout bags at all grocery stores in Boulder.
Our job was to create an awareness campaign about the bag fee and incentivize reusable bags. Boulder saw a 70% reduction in single-use bags when the program went into effect. We are now working on a follow-up campaign to update the public and increase single-use bag reduction even more.