This work included a quantitative survey of 2,000 participants and an ethnographic study in five cities across the United States.
Through our process, NCG learned what matters most to their current and potential audiences. (And a lot of it has nothing to do with what they stock on their shelves ... )
Walden Hyde identified ways for food co-ops to grow based on their unique differentiators, even in a crowded climate. We presented results to the Board of Directors of their national association and to representatives from over 150 co-ops at NCG's national conference.
As a result of this work, NCG is now reinventing the positioning and offers for food co-ops across the country.