Unilever's Pure Leaf is able to bring about massive positive impact not only because of their scale, but because they believe they should.
Working with teams from across the Pure Leaf global organization, we helped select territories, craft messaging, brief
activations, and develop packaging that integrated their brand beliefs in ways that make sense to a broad and mainstream consumer base.
We also facilitated a session with global brand and procurement departments at Blue Hill at Stone Barns to identify their Unilever Sustainable Living Plan Ambition and develop a phrase to articulate the essence of this work.
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