Ridge Merino

Born from the Eastern Sierra of California, Ridge Merino makes comfortable, dependable, stylish merino apparel for every season.

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Brand Platform


Brand Platform

With steady growth and success, Ridge wanted to reach more consumers who share their goal of spending more time adventuring outside, while still keeping their everyday wearers in mind. After conducting preliminary audience work, we created a solid persona and positioning platform. We then built an ad campaign to test their new messaging across Google Adwords and social media in anticipation of future campaigns.

  • Audience
  • Persona 
  • Positioning Platform
  • Campaign

You guys did in two weeks what we’ve been trying to do for seven years.”


Co-owner, Ridge Merino