Born from the Eastern Sierra of California, Ridge Merino makes comfortable, dependable, stylish merino apparel for every season.
With steady growth and success, Ridge wanted to reach more consumers who share their goal of spending more time adventuring outside, while still keeping their everyday wearers in mind.
After conducting preliminary audience work, we created a solid persona and positioning platform. We then built an ad campaign to test their new messaging across Google Adwords and social media in anticipation of future campaigns.
