client

Sunday Afternoons

Enhancing everyday adventures through this family-owned company.

jump to projects

Packaging

This is My Sunday Campaign

Agency of Record

Packaging Redesign

We gave Sunday Afternoons a packaging redesign that touches all Sunday Afternoons products.

deliverables
  • Research Study
  • Information Hierarchy
  • Adult & Kids Hangtags
  • Additional Language Tag
  • Accessories Tags
  • Feature Icon Illustrations
  • Hidden Feature Tags
  • Template Files with Rules
  • Proofing

Paper used for Hangtags reduced 44%

This Is My Sunday Campaign

We have provided award-winning creative for the This Is My Sunday Campaign since its inception.

deliverables
  • Campaign & Creative Direction
  • Messaging
  • Photo & Video Shoots
  • Campaign Assets

Top performing ad campaign in history

Click Through Rate, ThruPlays, and Purchases

Agency of Record

Through our strategy and design work as agency of record for eight years, we updated, evolved, and supported the growth of this family-owned brand.

deliverables
  • Consumer Research Study
  • Brand Strategy
  • Brand Guidelines
  • Website Design
  • Seasonal Catalog Design
  • Iconography
  • Illustrations
  • Print & Digital Ads
  • Creative Direction
  • Photo & Video Shoots
  • GIFs & Motion Graphic Videos
  • POS Materials
  • Sales Presentations

Five years as Agency of Record… and running

Related Work

All/Campaign/Packaging/Research & Strategy/Retainer Clients
Ridge Merino
Functional Remedies
The North Face
View All Work