The Cheesecake Factory

An American institution pulls back the curtain on their back of house.

With a robust internal design team, the Cheescake Factory looked to Walden Hyde to provide a usable design template and supporting infographics for their 2020 CSR report. We supplied highly organized template files that included all grids, folios, type styles, color palettes, and page layout options for their internal design team to follow. This collaboration was a cost-effective approach to producing a professionally designed CSR report.

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How-to Tutorial

From A(ppendix) to TOC we designed this report so that updates can be made for years to come by internal staff. What that means is a hyper-organized extremely well thought design and design library ready for whomever picks it up next.

Template to Final

Never seen before footage behind the scenes of building a CSR report. Just kidding. But part of the deliverable of this project was making sure that their internal team could execute updates for years to come so the process of going from template to final is pretty interesting.

Graphic Elements

Building on their graphic standards, we designed new icon systems and elements to communicate CSR concepts in ways that resonate with their readers.