Tag

personal

Trader Joe’s

I ran into Trader Joe’s in late August to grab some TJ essentials...
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I want to stand out! (But can I still fit in?)

Why brands use broad statements to try to sound unique. And what to do about it.
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“Safe” Isn’t Always Smart

During a training run a few weeks ago, I stepped off a rock, slipped on some loose gravel, and rolled my ankle.
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Shift Your Focus

On a trip with friends a few years ago, I got roped into a morning pilates session.
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Do Things Better, Or Do Things Differently

Our backyard trails are finally clear at our house at 8,500 feet up above Boulder.
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See it. Be it.

This little shift changes our perspective and outcomes.
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Don Johnson Your Brand

Build brand that moves people to buy. No pastel layering required.
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A Big Aha From A Mishap

A particular wake-up call from pitching a piece of government business on the East Coast.
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Shh, A Secret Opportunity

At this juncture, you have a choice to make.
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