Our team shops a lot. But it’s not always just for ourselves.
For us, shopping is part of the job, even if we don’t always hit “buy” after loading up a basket. We’re constantly in strategy mode when it comes to the consumer shopping experience because brand differentiation and lowering the friction of purchase is how we keep our brand partners strong.
During our shopping sprees, we notice a lot of the same design and messaging from brand to brand.
That’s why we weren’t totally surprised that according to Ipsos data, of the 4.7 trillion dollars spent every year on marketing globally, 85% is being spent on assets that aren’t truly distinctive [from the competition].
In a crowded market, you need assets that not only stand out from the crowd but also create lasting, unbreakable bonds with your consumers.
That’s why we’re offering distilled versions of our most successful differentiating brand services this summer and fall – so that you can make a smaller investment yield the greatest return.
- Messaging Refresh
- Digital Assets
- Social Story Arc
- Integrating Purpose
- Copywriting for Conversion
Find out more: