(To integrate purpose.)
Brands are the biggest levers of change.
We’ve been thinking a lot about how those things that were nice-to-haves for a lot of companies a couple months ago—investing in social and environmental sustainability programs, improving supply chains and ingredient sourcing, choosing the right financial institutions for our businesses, taking care of employees—are going to define how we move forward in this new reality.
So this is the moment for Constructive Brands to rise up and change business as usual.
Do you know your purpose? Identify the key elements to build your positioning and brand platform with our free tool.
Feel free to share it with your teams and colleagues. We look forward to hearing about your brand’s purpose.