client

Burley

Branding to make an impact on bike travel around the globe.

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Brand Identity

Packaging Redesign

Agency of Record

Brand Identity

After more than 40 years of innovating bike travel around the world, Burley needed to evolve their iconic bike brand.

deliverables
  • Logo
  • Colors & Typography
  • Illustrations
  • Iconography
  • Brand Positioning
  • Philanthropy Platform>
  • In-house Rebrand Poster
  • Letterhead & Business Cards
  • Partner Style Guide
  • Brand Guidelines
Burley before

Packaging Redesign

We created engaging illustration-based packaging and product manual templates complete with usage rules for their team to execute across all SKUs.

deliverables
  • Big Box Template>
  • Small Accessory Box Template
  • Header Card Template
  • Hangtag Template<
  • Product Manual Template
burley packaging box
burley illustration packaging
burley packaging hangtag

Agency of Record

Both during and after the brand refresh, we provided ongoing strategy and design support across the Burley brand. 

deliverables
  • Website Design
  • Brand Launch Campaign
  • New Pet Trailer Launch Campaign
  • Sales Collateral
  • Print & Digital Assets
  • International Product Guide Design
  • USA Product Guide Design
  • Dealer Guide Design
  • Photoshoot Creative Direction & Management
  • T-Shirt & Swag Design
  • Press Kit
  • Sales Powerpoint Template

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