The North Face

A deep dive look into understanding consumer perceptions around products and fabrics.

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Brand Platform


Brand Platform

The North Face came to us as they were considering how sustainability plays into not only their brand but also their product development decisions. They wanted to learn about consumer perceptions of issues such as recycled content, organic material, and new product innovations around sustainability. This work guided their R&D and product decisions.

  • Research & Strategy 
  • Brand Platform

This was incredibly helpful to our team! Thank you.”


Director of Global Sustainability, VF Corporation