The North Face

Our work for TNF was a deep dive look into understanding consumer perceptions around products and fabrics.

TNF came to us as they were considering how sustainability plays into not only their brand but also their product development decisions. They wanted to learn about consumer perceptions of issues such as recycled content, organic material, and new product innovations around sustainability. This work guided their R&D and product decisions.

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"This was incredibly helpful to our team! Thank you."

—Leticia Webster

Director of Global Sustainability, VF Corporation