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no plants in hands
05
Sep
AND THE VALUE OF VALUES Something funny happens when a value-based idea shows up in a creative brief. It’s like brand building 101 gets thrown out the window and everyone starts talking about changing lightbulbs, saving the ocean, showing diversity, or appealing to strong women. Often brands use values or purpose to show they are...
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For more precision in predicting elections, turn to messy, unpredictable human storytelling.
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